About Lab


ConsumerLab is a team of researchers who knows how to properly choose tools and carry out experiments to find answers to bothering research questions. We focus on understanding human behavior in the area of commerce and marketing. ConsumerLab is also an access to infrastructure that allows you to collect data on human neurophysiological activity, record the course of qualitative research and carry out statistically advanced analyzes. On this basis, we draw conclusions that we provide to business clients or publish in the form of scientific articles in domestic and foreign magazines.

ConsumerLab in numbers

Completed projects
Tested users
Team members

Lab Team 🙂 

dr Andrzej Szymkowiak
Laboratory Manager
dr inż. Urszula Garczarek-Bąk
dr inż. Urszula Garczarek-Bąk
mgr Anna Roth
mgr Anna Roth
mgr Elżbieta Żelichowska

Selected projects / research problems

  • Consumer decision-making process in omnichannel environment
  • Ethnocentric attitudes of consumers in different formats of commerce
  • Determinants of consumers in relation to recommend goods and services in social media
  • Consumer behavior in relation to sharing economy
  • Impact of gamification in brand consumer experience and decision making process