o laboratorium

Idea

ConsumerLab to po pierwsze zespół, który wie jak dobrać właściwe narzędzia i przeprowadzać eksperymenty, aby znajdować odpowiedzi na nurtujące pytania badawcze. Skupiamy się na poznaniu i zrozumieniu zachowań ludzkich w obszarze handlu i marketingu. ConsumerLab to po drugie dostęp do infrastruktury, która pozwala gromadzić dane dotyczące aktywności neurofizjologicznej człowieka, rejestrować przebieg badań jakościowych i przeprowadzać zaawansowane statystycznie analizy. Na tej podstawie wyciągamy wnioski, które przekazujemy klientom biznesowym lub publikujemy w formie artykułów naukowych w krajowych i zagranicznych czasopismach.

ConsumerLab w liczbach

0
Zrealizowanych projektów
0
Przebadanych użytkowników
100
Członkowie zespołu

Lab Team 

Andrzej Szymkowiak
dr Andrzej Szymkowiak
kierownik laboratorium
dr inż. Urszula Garczarek-Bąk
dr Tomasz Zawadzki
Kishokanth Jeganathan
mgr Kishokanth Jeganathan
mgr Elżbieta Żelichowska
mgr Anna Roth

Wybrane projekty/problemy badawcze (2018/19)

  • An evaluation of the effectiveness of clickbait headlines on content interest
  • The impact of attributes of online reviews on consumer perception about them
  • Factors affect user’s attitude toward intention to download paid mobile application
  • The influence of famous people on the perception of product
  • Social Media Networks communities: analysis of openness on new members and response level on opinion-generating content
  • Managing Data in Digital Marketing
  • Ambivalent attitudes towards social media
  • Investigating the role of social media in enhancing consumer awareness of sustainability
  • Factors affecting participation in the sharing economy
  • Which influencer should promote our hotel? Effect of arousal and thematic compatibility on hotel perception
  • Why is it worth investigating virtual reality in the context of tourism
  • Non-homogenic user-generated content in tourism
  • The Number of Electrodermal Responses to an Un(familiar) Retailer Commercial to Predict Its Private Label Products Purchasing
  • Towards building sustainable consumption: a study of second-hand buying intentions
  • An evaluation of clickbait headlines in luring reader attention
  • Privacy policy complexity in the EU- a study of the largest ecommerce and multichannel retailers
  • Using sentimental analysis to measure headline polarity of news media
  • When conceptual fluency limits willingness to buy. The interaction effect of arousal and product consistency
  • Shaping the image of personal trainers in social media
  • The impact of post attributes on social media on the response of users in the cosmetics industry
  • Marketing activities undertaken by enterprises to attract Facebook followers
  • The impact of marketing content on the media response social networking
  • Analysis of influencer offer in the fashion industry
  • The use of chatbots in communication with consumers via social media
  • Consumer decision-making process in omnichannel environment
  • Ethnocentric attitudes of consumers in different formats of commerce
  • Determinants of consumers in relation to recommend goods and services in social media
  • Consumer behavior in relation to sharing economy
  • Impact of gamification in brand consumer experience and decision making process
  • Consumer affective, cognitive and behavioural responses to interactive movie
  • Use of product placement in interactive movies
  • Impact of immersion on sensory perception of food products
  • The impact of colors in the presentation of products in e-commerce on its perception
  • Willingness to share content about sustainability in social media
  • Impact of various e-commerce promotion labeling on shopping intentions
  • Factors determining purchase in online erotic stores
  • Impact of product packaging elements on perceived environmental performance
  • Recognition of private labels in chain stores
  • The impact of multitasking on the number of errors and time
  • Is sex appeal still effective as a tool to improve product sales and attractiveness?
  • Emotion colors in social media
  • Decomposition of preferences in relation to recommendations in social media
  • The impact of social media activity on the money collected by NGOs
  • The impact of gamification on willingness to recommend the brand
  • Impact of product exposure on perception of his attributes